Prospects PulseB2B outbound for founders of tech services and software firms
A committed number of meetings with budget owners. Held, not booked.
You want meetings with people who own a budget, and a number you can hold someone to.
The list is built for you from public records. The sending runs on our domains.
The number goes in writing before anything starts.
Bring your target number. You hear on the call whether it is buildable.
For firms that qualify, a sample list of your buyers comes back before the first call.
Clients we build pipeline for
Start free. Then one number, in writing.
Your team is not short of activity. It is short of conversations with people who own a budget.
For firms that qualify, the start is free.
A sample list of your buyers, built before the first call.
Then a test campaign on our domains. You see every reply.
If the test books meetings, a monthly number is agreed. If it does not, you keep the list.
After that, the unit is one number. Held meetings per month, written down before anything starts.
A meeting counts when the company matches the agreed ICP, the person is a director or a budget owner, and it was held.
Booked is not held.
So more is booked than the target needs.
Miss a month's number and the shortfall rolls into the next month at no cost.
Monthly from day one. No minimum term.
Pricing is quoted on the call and put in writing before you decide anything.
You leave with the number and the terms in writing.
Where the companies come from
You are about to send to a list. Two questions decide whether it is worth sending to.
Ask them of us, and of anyone else.
| What to ask | How we answer it |
|---|---|
| Where did these companies come from? | Registries, licensing boards, trade rosters, filings, job postings and event sponsor lists. Companies first, then the people inside them who can sign. |
| Which rows were checked, and which were guessed? | Each row carries its status. Catch-all addresses are labelled on the row, never hidden. |
For an AI labelling product selling to FMCG buyers in 35 countries, that meant 28,892 companies and 46,370 decision makers. Zero data-vendor credits.
The sources and the check are on the database page.
Qualify, and a sample of your own list comes back before the call.
Every address is checked before anything is sent
The bounce report you get arrives after the send.
By then the bad addresses have already been sent to.
| The usual way | How we run it |
|---|---|
| You find out on the bounce report. | Every address is checked before a send. |
| You send to catch-all domains without knowing which rows they are. | Catch-all rows are labelled as catch-all, on the row. |
On one roster, 21,968 addresses were found by us and 7,963 of them were wrong.
That is 36% of our own guesses, caught for $35.27 before anything went out.
Those 7,963 were never sent, so no bounce was ever observed.
For a US title-plant operator, 431 undeliverable addresses were caught the same way.
On our own London Tech Week 2026 campaign, 1,547 emails went to a list built and checked this way. 20 bounced.
Ask how the check ran on a list like yours. The run logs exist.
| Row status | Count |
|---|---|
| Verified | 103 |
| Catch-all, labelled | 12 |
| Companies | 74 |
One message per company, and a number on it
You have read a cold email with your first name pasted into a template.
| The usual way | How we run it |
|---|---|
| You send one template to everyone. | One message per company, written from what that company publishes. |
| You judge the copy by how it reads. | The copy is judged by what it returns. |
Personalised subject lines replied at 3.64% on one campaign. Universal subject lines replied at 2.02% on another.
Two campaigns rather than one controlled test. Read it as a direction.
For an AI labelling product selling to FMCG buyers in 35 countries, 29,689 personalised emails were written at $0.0023 each.
Ask for the two campaigns behind the 3.64%. Both are on record.
| Subject line | Reply rate |
|---|---|
| Personalised | 3.64% |
| Universal | 2.02% |
Your domain never carries the sending
Your invoices go out from the same domain as your cold email.
One bad month of outbound and the invoices can follow it into spam.
| The usual way | How we run it |
|---|---|
| You send from the company domain. | Sending domains, mailboxes, warm-up and tools sit on our side. Nothing touches your domain. |
| You buy the tools, warm the domains and hire for it. | You buy nothing, warm nothing and hire no one for this. |
The mailboxes we run for clients: 3,594 connected across 178 sending domains, as counted on 2 September 2026.
On the workspaces we run, a Worker watches each campaign through its first 7 days. At 25 bounces it pauses the campaign and alerts a person.
It paused 27 campaigns between 11 July and 1 September 2026. A person decided every resume.
Nothing on this page touches your domain. Ask how the domains are run.
| Item | Value |
|---|---|
| Mailboxes connected | 3,594 |
| Sending domains | 178 |
| Pause threshold | 25 bounces |
| Window | first 7 days |
| Campaigns paused, 11 Jul to 1 Sep 2026 | 27 |
The number counts meetings you sat in
Your last report counted booked meetings.
You remember how many you actually sat in.
| The usual way | How we run it |
|---|---|
| You count booked meetings. | Held meetings are the unit. A booked meeting that did not happen counts for nothing. |
Booking thirty meetings and holding thirty are two different problems. People cancel and people forget.
Across that engagement, 49 meetings reached their date and 34 were held. That is a 69% show rate.
The overbooking is deliberate. It is what makes the number survive the people who never show.
Thirty were committed. Thirty-three were held.
92% of the meetings booked were with a director or above.
Before you sign anything with anyone, ask which of the two numbers you are being quoted. Then ask for the show rate.
Ask for the show rate before you sign with anyone, including us.
| Measure | Value |
|---|---|
| Committed | 30 |
| Held | 33 |
| Show rate across the engagement | 69% |
Every reply is kept, and you can read it
Your monthly report says how many replies came in.
You have not read one of them.
| The usual way | How we run it |
|---|---|
| You take the count on trust. | Every reply, on email and on LinkedIn, is captured by our own software and put in front of a person to decide. |
| You hear about a reply when somebody opens the inbox. | Capture runs every 10 minutes. If it stops, an alert says so. |
Every reply is captured, classified and drafted for a person to decide. A review console holds the queue.
For a US software engineering firm, 214,657 emails across 19 campaigns returned 2,923 replies.
Every one of those replies is on record, and they sit in a portal that client opens today.
What sits between a reply and a booked meeting is a conversation someone has to have.
No number on this page covers that part.
Ask what your own reporting would have to show you each week.
Every number, with its scope
You can check where each of these came from. The meeting numbers above are one engagement, and every number here says which.
Those engagements are different companies. They do not chain into one funnel, so you will not be shown one here.
One client, one quarter, for the meeting numbers. Weigh it accordingly.
Ask for the meeting log behind the first row. It is 59 rows and it exists.
One client, every email counted
You will not be shown a conversion chart stitched from several accounts.
Bring your own last quarter's count. We start from the difference.
The client's own words
You would rather hear it from a client than from us.
Our pipeline has exploded since you guys were helping us with it.
The quality of leads is exactly where we need it to be... you're right in the sweet spot.
You guys are smashing it out the park... the experience has been fantastic.
Recorded calls, one client, anonymised until he signs off the name.
ATTR: Co-founder, UK AI consultancy | Q1
ATTR: Co-founder, UK AI consultancy | Q3
ATTR: Co-founder, UK AI consultancy | Q2
In six months, by the client's own count, that client closed half a million pounds of new business.
The client's number, from a recorded call. Not one we measured.
Ask what you would need to see before you would sign anything.
What happens, week by week
You want to know what week the first meeting lands. Here is the plan, stated as the plan and not as a measurement.
Week 0.
The call. Who you sell to, what a good meeting looks like, and the number, written down.
Week 1.
The ICP is set. The list is built and every address is checked. Domains are set up on our side.
Weeks 2 to 3.
The domains warm up, and warm-up is not skipped. The writing is done. First sends at the end.
Week 4 onward.
Replies, booked meetings, and held ones. The count that matters is held, against the written number.
Week 0 is the call. The week after, the list starts.
What you get, what stays on our side, what your team does
You take the meetings. Everything before a meeting is on our side.
What you get
- A number of held meetings per month, written down before anything starts
- The definition of a qualified meeting, agreed up front: ICP match, director or budget owner, held
- A shortfall that rolls into the next month at no cost
- Monthly terms from day one, no minimum term
- The list, built from public records, every address checked, catch-all rows labelled
- A sample list and a test campaign before any of the above, where you qualify
What stays on our side
- Sending domains and mailboxes
- Warm-up
- The writing, one message per company, and the measuring of it
- The checking before a send
What your team does
- Takes the meetings
- Closes
Send the segment. Where you qualify, the sample comes back before the call.
Who this is for, and who it is not
You sell to directors and above at B2B firms, or you do not. The rest of the fit is on the call.
| Good fit | Not a fit |
|---|---|
| You founded, or run sales at, a B2B tech services or software firm. | You sell to consumers. |
| You sell to directors and above. Campaigns run into Europe, North America and APAC. | You want leads someone else supplied worked. We do not take those: the inputs would not be ours, so the number could not be committed. |
| You have an offer and a case you can show on a call. | You need meetings next week. Warm-up is not skipped, so the first sends are weeks away. |
| You have someone to take the meetings. | You want a list handed over with no outreach. That is a different engagement. |
If you are not sure which side you are on, that is settled first.
The questions you ask before you book
What exactly is committed, and per what period?
You get a number of held meetings per month. It is agreed on the first call and put in writing.
Held, not booked. A meeting that was cancelled or missed does not count.
What makes a meeting count?
Three things, all of them. The company matches the ICP you agreed in writing. The person is a director or above, or owns the budget. The meeting was held.
On that engagement, 92% of the meetings booked were with a director or above.
What happens if the number is missed?
The shortfall rolls into the next month at no cost.
The number you were promised is still owed, and it is still written down.
Is there a long contract?
No. Monthly from day one, with no minimum term.
If you qualify, the first step is free anyway: a sample list and a test campaign on our domains.
We were let down by an agency before. What is different here?
Only what you can check.
On that one engagement the show rate is measured and printed: 34 of the 49 meetings that reached their date, which is 69%.
Every address is checked before a send, and catch-all rows are labelled. The number is written down, and a missed month rolls over.
None of that says anything about the agency you used.
Why not hire an SDR instead?
Here is what each side does.
On ours: the list, the checking, the domains, the warm-up, the tools, the writing. On yours: someone to take the meetings.
Compare that with what an SDR would need from you, and decide.
Do you publish prices?
No. The model is on this page: held meetings per month, written down, monthly, with a missed month rolling over.
The price depends on the number and the market. It is quoted on the call and put in writing before you decide anything.
Will any of this touch our own domain?
No. Sending domains, mailboxes, warm-up and tools sit on our side.
Your domain keeps sending your invoices, and nothing about it changes.
Anything not answered here is answered on the call.
Who you would be working with
One person answers for the number.
Prospects Pulse is run from Milton Keynes by Nilesh Patil.
He is not a developer and has never written a line of code.
The team builds its own tooling anyway, and scores every AI output blind before it ships.
More on the team is on the about page.
Bring your target number and the offer you would show a buyer.
Bring your target number.
Your target number is the first thing the call settles.
Where you qualify, the sample list and the test campaign come first, at no cost.
Or call +44 7769 373996.
Bring the number. You leave with the terms in writing.
Say who you sell to. If you qualify, the sample list comes back first.
Or call +44 7769 373996